New game’s ingenious strategy (The Philadelphia Inquirer)
Establish a successful collectible-card-game brand, and it’s like a license to print money. “We say it all the time: Card games are essentially cardboard crack,” says Ken Baumhauer, the operations manager for The Roundtable Games & Stuff store in Conshohocken. “Once you play them, you can’t get enough. [Players] come in and buy pack after pack, card after card.”